Home 2 column2018-09-20T08:32:44+00:00

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A photo of a misspelled road marking of Contractor with the middle R missing

Unnecessary Cont[r]action

“What about the missing R?”

“Never mind, just make the A bigger.”

Location: Bow, East London

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No sign of a sign

I think I’ve spotted an infringement…

Location: Camden, London

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Get a man in

Cheeky chappie Tommy Walsh  is a ‘celebrity builder’. And while I’d trust him to plaster a wall, I wouldn’t let him anywhere near my computer. Especially with that drill.

Location: Poundland

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A new bit of…?

An advertising hoarding for the Greenwich Peninsula development. Is it the designer’s fault the barrier obscures the text? Yes. The sign only appears in this one location, which they should have checked out first. Sloppy.

Location: Greenwich, London

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Musical babies only

A bizarre airport sign: you can leave your pram here. Or your cello. Is that it? Or are there other items that can be deposited here?

Location: Stansted Airport

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White? Not right

White text works fine on a coloured background. It doesn’t work so well on a white background. It always helps to take a look at your design before you get it printed.

Location: Mildenhall, Suffolk

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Use our facilities

Those staff cutbacks must really be hurting. Still, no need to go to the expense of getting a whole new sign made.

Location: La Rochelle, France

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A sorry saga

Why did they make the G so large? So they could tie the crossbar into the A, of course. Why did they flip the first A so it’s back to front? No idea.

Location: La Rochelle, France

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Parking restriction

You can’t park here. Someone else can. But I have no idea who. First time I’ve seen a disabled parking bay that really is disabled.

Location: London

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High quality co a y rdcures

They can print anything, from raffle tickets to high quality… er… um. The trouble is, these printers also printed this cricket club magazine. Maybe they should stick to raffle tickets.

Location: Mildenhall, Suffolk

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Carefur! Hot rid!

I know Japanese people have difficulty telling the difference between L and R in speech, but – in print as well? Maybe they took dictation over the phone.

Location: hotel in Tokyo

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Say it large

It’s hard to imagine how this logo came about. Perhaps it represents trees? You have to love that sun at the end. With its four sad rays.

Location: ferry port, Portsmouth

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Saving pounds and pennies

An H in one font is the same as an H in the other, right? And what does it matter if the C is upside down, and the W, Y and U are the wrong way round. Love that gothic script subtitle.

Location: Archway, London

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Police business

What better way to decorate the window of a police station that to have a copper standing in the window. Apparently relieving himself. Is that strictly legal?

Location: Geneva

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Professional solutions

If you want a professional builder, be sure to call PDS. Oh wait – better make that PBS, as that’s the name of the company. A professional outfit, certainly.

Location: central London

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Fanatical about signage

Oh dear. Odeon have really let themselves go. Still, somewhere there’s a youth with three interestingly shaped coffee tables.

Location: Soho, London

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Newspaper blues, pt 3

Have you ever seen a newspaper with a random word capitalised in a headline? Don’t the graphic designers who work on TV shows ever look at real newspapers?

Location: Spooks, TV show

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Newspaper blues, pt 2

Another newspaper from a TV show. No subeditor would ever write a subhead with one word on the last line. Or indent the first paragraph of a story.

Location: Spooks, TV show

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Newspaper blues, pt 1

Newspapers in TV shows always get it wrong. First paragraph shouldn’t be indented, and it should be justified. And the rest of the article, if you freeze frame, is about impeaching Bill Clinton.

Location: The Pretender, TV show

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It’s all in the message

Very informative, my car. Always keen to tell me the latest news. Even when there isn’t any news to tell. That’s the message, or lack of message.

Location: Ford Galaxy

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Louisiana blues

A lovingly handmade sign. Shame the last letter of ‘capital’ is missing. And ‘Louisiana’ is hyphenated. And misspelled. Still, you have to admire that stylised ‘de’ in the last line.

Location: New Orleans

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Going up

I remember when lifts didn’t have colour screens. But hey, why not make the most of it? And don’t worry about designing a custom up arrow.

Location: hotel, Oslo

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Aqua icons

Shame none of the people look like they’re enjoying themselves. Especially the couple dodging bullets in the sauna, and the pair riding snakes in the Turkish bath.

Location: hotel, Madeira

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A taste of luxury

If you want your homeware store to look really, you know, classy, you can’t beat a top-notch sign for that extra touch of elegance.

Location: Holloway, London

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This way, laydeez

A sign for a toilet in a pub in Islington that’s not for ladies, but “ladies”. Perhaps they’re expecting an influx of drag queens.

Location: Islington, London

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Weeks and weekends

I always think it’s important to differentiate between weekdays and weekends, especially when announcing parking charges.

Location: car park, Norwich

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Distasteful yoghurt

Three pots of yoghurt float at a weird angle above the landscape. Accompanied by a cheeky gypsy wearing a skullcap. Now that’s how to sell yoghurt.

Location: motorway near Portsmouth

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Germ warfare

The Infection Control Notice Board. Some of this information is probably really important. Such a shame you can’t read any of it.

Location: Hospital, Watford

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Concept destruction

See how they’ve put the two letter Cs together, with one flipped upside down? Clever, or what? What. It’s not supposed to be an S.

Location: near La Rochelle, France

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Round of golf?

Who wants boring typography on their shiny new Golf? Or even their tatty old Golf? Let’s make that car showroom name really stand out.

Location: back of a car, France

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Kindle katastrophe

Layout really does matter. Yes, even on a Kindle app on an iPhone. I wish publishers would take Kindle publishing seriously.

Location: iOS Kindle app

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Festival typographic

Let’s have a spacey font for Festival. With a fancy F. And something different for Asia. Maybe in a bigger font. And how about a yin yang symbol too.

Location: back of a bus, London

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Les gentlemen de…

Great to have your name on the back of your truck. And remember to add your phone number, too, just in case anyone wants to get in touch.

Location: Motorway near Niort, France

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Sharpest knife in the box

After all, why go to the trouble of making a whole new sign when you can just amend the carefully crafted one you’ve already got?

Location: Suffolk

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No word for pizza

Domino’s Pizza tells us gleefully that there’s no word for pepperoni in Japanese. How comical! Of course, there’s no word for pepperoni in English either. Or ‘pizza’, come to that.

Location: London

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Level up

You enter the car park on the ground floor. Level -1 is the layer beneath. Here, on Level -4, you have to climb the stairs to get to Level -5. Genius.

Location: Soho, London

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Taps and buttons

This water cooler has two buttons, two taps, and an LED screen. When you press either of the buttons, a message appears on the screen telling you to use the taps. There seems to be no other purpose to either.

Location: BBC Radio, London

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Bldng sgn’s

Such a pity they didn’t have room on that wall to make the sign a little wider, so the whole word Buildings could fit in. Oh wait – they did.

Location: London EC3

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United malformed

The U lines up with the C. Reformed lines up with nothing. Shame the House is drifting away. Maybe it’s embarrassed to be in italics?

Location: Pimlico, London

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Car park charges

One hour for £1.00. Two hours for £2.00. Three hours for £3.00. Shall I go on? There must be a more concise way of getting this information across.

Location: Great Yarmouth

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Conform? Non, merçi

This French door manufacturer has thrown everything they can think of at their logo. Don’t look at it for too long. It will make you ill.

Location: Motorway near Nantes, France

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Build it with Brett

Why the random sizes and malformed letters? On their website, Brett proudly shows how the logo can be reassembled to make a rectangle. So there you go, there’s a logic to it after all.

Location: Whitstable

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Pick a logo. Any logo.

A notice from French employment agency Adef features their logo. And an alternative logo. And the notice beneath has two more versions of the same logo.

Location: Saint-Jean d’Angély, France

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Keep your brain healthy

Here’s one way to keep your brain healthy: don’t take it out of your head.

Location: The Guardian

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Newsnight homicide

‘Newsnight editor tried to kill Jimmy Savile story’. Subeditors really need to think about how their headlines are going to be truncated.

Location: Guardian iOS app