A sorry saga
SteveC2018-09-07T12:20:31+00:00
A sorry saga
Why did they make the G so large? So they could tie the crossbar into the A, of course. Why did they flip the first A so it’s back to front? No idea.
Say it large
SteveC2018-09-06T16:30:49+00:00
Say it large
It’s hard to imagine how this logo came about. Perhaps it represents trees? You have to love that sun at the end. With its four sad rays.
Location: ferry port, Portsmouth
Distasteful yoghurt
SteveC2018-09-06T16:32:10+00:00
Distasteful yoghurt
Three pots of yoghurt float at a weird angle above the landscape. Accompanied by a cheeky gypsy wearing a skullcap. Now that’s how to sell yoghurt.
Location: motorway near Portsmouth
Concept destruction
SteveC2018-09-06T16:29:49+00:00
Concept destruction
See how they’ve put the two letter Cs together, with one flipped upside down? Clever, or what? What. It’s not supposed to be an S.
Location: near La Rochelle, France
Round of golf?
SteveC2018-09-06T16:29:55+00:00
Round of golf?
Who wants boring typography on their shiny new Golf? Or even their tatty old Golf? Let’s make that car showroom name really stand out.
Location: back of a car, France
Festival Typographic
SteveC2018-09-06T16:27:53+00:00
Festival typographic
Let’s have a spacey font for Festival. With a fancy F. And something different for Asia. Maybe in a bigger font. And how about a yin yang symbol too.
Location: back of a bus, London
United malformed
SteveC2018-09-06T16:28:54+00:00
United malformed
The U lines up with the C. Reformed lines up with nothing. Shame the House is drifting away. Maybe it’s embarrassed to be in italics?
Location: Pimlico, London
Conform? Non, merçi
SteveC2018-09-18T17:15:07+00:00
Conform? Non, merçi
This French door manufacturer has thrown everything they can think of at their logo. Don’t look at it for too long. It will make you ill.
Location: Motorway near Nantes, France
Build it with Brett
SteveC2018-09-18T17:15:55+00:00
Build it with Brett
Why the random sizes and malformed letters? On their website, Brett proudly shows how the logo can be reassembled to make a rectangle. So there you go, there’s a logic to it after all.